For Korean beauty brands
Distribution partner for Korean beauty brands in Europe
We take Korean skincare and cosmetics brands into retail in the EU and the UK: compliance, import, warehouse, sales channels and launch support from one team in Germany.
- EU compliance
- Own warehouse in Germany
- Retail and B2B in the EU and UK
Market entry in the EU and the UK
A product that sells in Korea is not automatically ready for Europe. The EU applies one cosmetics regulation in all member states; Great Britain has its own version with its own notification. Before a product enters our range, we check it against these rules.
What every product needs
- CPNP notification in the EU, SCPN notification in Great Britain
- A Responsible Person in the EU, and one in the UK for Great Britain
- Labels with the mandatory information in the language of the country of sale
- EAN/GTIN and a complete INCI list
- A safety report and a product information file
Warehouse and logistics
Import from Korea, customs clearance and storage in our own warehouse in Germany.
From there, orders leave insured for retailers in the EU and the UK, usually within 5 business days of payment.
Sales channels in Europe
Our products are listed with retailers and online shops across Europe.
Drugstores & retail chains
Korean skincare for store shelves: dependable supply, complete product data and formats that work at the shelf.
E-commerce & online retailers
Live stock, EAN-based ordering, product images and inventory lists in Excel, so listings go live quickly.
Pharmacies, concept stores & beauty studios
Curated assortments in case sizes that fit smaller stores, with the same compliance data as the big chains.
Product content and launch
Product content
Product images and texts for every item, so retailers can list your products in their online shop and at the point of sale.
Launch and marketing support
Launches, listings and marketing support for your brand in Europe, from product content to trade fairs.
How a partnership starts
1. First conversation
You send us a short presentation of your brand and products. We reply with the next steps for Europe.
2. Product check
We look at your product list, INCI lists, existing safety documentation, packaging artwork and where you already sell, and tell you what is missing.
3. Proposal
We propose how your brand enters European retail: channels, assortment and the next steps.
4. Registration and first shipment
EU compliance for every product, then the first shipment from Korea to our logistics centre in Germany.
5. Launch in retail
Your products go live in TIC Wholesale and with our retail partners, with product images and texts for every item.
Questions from brands
How do my products get into stores?
Through our retail and B2B channels: drugstores and retail chains, online retailers, pharmacies, concept stores and beauty studios, and TIC Wholesale, our B2B shop. For stores we also offer ready-made formats: a quarter pallet display for secondary placements and promotions, and a permanent shelf placement with planogram.
What do retailers receive for my products?
Brand assets for every SKU: product images, product texts and brand material for POS and online shops. Plus the compliance data: CPNP and SCPN notification, EU Responsible Person, EAN/GTIN, INCI list and label in the local language.
Who is The Incredible Company?
A German B2B distributor for Korean cosmetics, founded in 2021, with an annual revenue of €30 million and its own logistics centre.
Do my products need an EU Responsible Person?
Yes. Under Regulation (EC) No 1223/2009, every cosmetic product placed on the EU market needs a Responsible Person established in the EU.
What is the CPNP?
The Cosmetic Products Notification Portal is the EU’s online system in which cosmetic products are notified before they are placed on the market.
Do my labels have to change for Germany?
Usually, yes. The EU sets mandatory label information, and some of it must appear in the language of the country of sale. For Germany, that is German.
Where do you store the goods?
In our own logistics centre in Germany. All deliveries to retailers leave from there.
Which countries do you supply?
We are based in Germany and supply businesses in the EU and the UK.
What do you need from us to get started?
A product list, INCI lists, existing safety documentation, packaging artwork and information on where you already sell. We will tell you what is missing.
Tell us about your brand
Send us a short presentation of your brand and products, your target markets and where you already sell. We reply with the next steps for Europe.
brands@incrediblecompany.de